Case Study
From local reputation to
lasting growth
How SEO and Paid Social helped a local landscaping company
generate 2x more leads and dominate search - including
Google's Al Overview.
generate 2x more leads and dominate search - including
Google's Al Overview.
The Challenge
A strong reputation.
Not enough leads.
Local Landscaping Company had a strong reputation and quality work, but wasn't generating enough inbound leads to keep the business growing. Their website wasn't converting visitors into inquiries, and they had no consistent, measurable channel for new client acquisition.
The Approach
Freebird Solutions
powered by WSI built a two-year strategy combining:
SEO
Ongoing on-page optimization, technical SEO, and content built around high-intent local search terms (yard regrading, drainage grading, landscape design)
Meta Ads
Paid social campaigns run in parallel to SEO, targeting homeowners actively researching landscape design and hardscaping services
The two channels were managed together so paid and organic traffic reinforced each other — paid social built awareness while SEO captured and converted the resulting search demand.
The Results
Lead volume
Total leads in a single month — up 104% year-over-year
Phone call leads, up 142% year-over-year
Web form submissions
8
%
Organic conversion rate — up 326% year-over-year
Organic search performance
1
Organic conversions & rate
(Form fills + calls) up 233% year-over-year
Climbed to 8.70% — up 326% year-over-year
2
Google ranking
Average Google ranking position improved from the low 40s to as strong as position 10 during peak months, with organic clicks tripling at the high point of the campaign
3
Keywords, AI overview dominance
10 keywords now appear in Google's AI Overview for search queries related to yard regrading — placing the Local Landscaping Company ahead of most local competitors in AI-driven search
4
Local search
7 of 14 tracked local search terms now rank in Google's top 10
REPUTATION & TRUST SIGNALS
Trusted by
the community.
4.86-star rating across 99 Google reviews, with 41 direct owner replies — reinforcing credibility at the exact moment prospects are comparing options
4.86
Google Reviews
99
Reviews
41
Owner Replies
The Takeaway
SEO + Paid social
work better together.
By running SEO and paid social as a coordinated strategy rather than isolated tactics, the Local Landscaping Company more than doubled its monthly lead volume year-over-year — with organic search converting visitors into leads at more than 4x the rate it did the year before. Phone inquiries, typically the highest-intent conversion type, grew even faster than overall lead volume, and the business now shows up directly inside AI-powered search results for the exact questions its customers are asking.